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Knowit Experience

Glamox, your source of light


Private Sector



Brand Positioning

Brand Identity

Design System

Glamox, a Norwegian lighting solutions provider, has renewed its logo and visual identity. The main idea of the concept is to represent Glamox as a source of light and smart solutions. Their mission is to deliver sustainable lighting solutions that improve the performance and well-being of people. The Norwegian group is the leading supplier for marine and offshore markets worldwide and professional contractors around Europe.

The Glamox symbol with rays around it. Red on dark background.
Showing old and new Glamox logo. The old logo, black and plain, is on the left. On the right is the new logo in red.
Construction of the new Glamox logo, showing how the lines from the Glamox G are spreading.

Gentle renewal

The last time Glamox updated its logo was in 1982, 40 years ago, and it no longer reflected the position and ambitions of the company. It was also too detailed, making applying it on digital and physical surfaces difficult. The overall identity required a renewal that shows more personality.

A logo with that much tradition needed to be transformed gently and humbly. The Glamox brand is established in markets worldwide, and it is essential to balance recognition with necessary renewal.

A white envelope with the red rays of Glamox
An animation showing the different versions of the Glamox colour pallet.
Totebag with the Glamox logo and graphic element. Red details on dark background.

A graphic rendering of light

As a graphic rendering of light, the rays flow out of the symbol in digital and analogue surfaces and in motion use. The result is a more timely and dynamic identity that makes Glamox stand out in the international corporate market.

The new logo and identity are meant to express that Glamox is a source of light. Creates associations with the brilliance and positivity in rays while giving a subtle hint to the letter G.

Example of an instagram story of the Motus lamp from Glamox
Example of a brochure with the Motus lamp and Glamox typeface.

Internal acclaim

In November 2021, the new identity was presented to the 2300 employees of Glamox in 16 countries to wide acclaim. “Fresh”, “modern”, and ”very Glamox” were typical comments. Many employees also expressed that the feeling of pride in working at Glamox was amplified.

Glamox signage on a building


  • ADC AwardsRebrandingShortlist2022
  • ADC AwardsLogoShortlist2022
  • Industrial Design ConferenceVisual identityWinner2022
  • Red Dot AwardsCorporate DesignBest of the best2022
  • The One ShowBrand IdentityShortlist2022